As Leasing Manager at University Commons, my approach to marketing consisted of in-person efforts, with a growing emphasis on digital marketing on social media.

By the time I took over social channels, Facebook had fallen off with the college age demographic, it became important to establish a larger presence on Instagram. By incorporating employee and user generated content, I was able to grow the audience from less than 200 followers to over 1500 followers. I also introduced a property specific TikTok account.